Hair comes in many shapes and colors, and so does Batiste Dry Shampoo! For this branded content campaign we teamed up with the popular Beauty Hacks social vertical to create specially tailored episodes based on three products in the Batiste hair care family. Perfecting all the hacks in-camera proved to be a fun challenge, with some requiring creative solutions to get the looks just right. Paired with a fast-paced pre-roll (above), the series generated over 3 million views.