"Little Joe" Social Ad Campaign

When rolling out their new “send a life” feature in the hit game Toon Blast, Peak Games approached us with their concept for Little Joe. We were excited to bring the character to life, and worked with their team to shape a script and story that could quickly turn from intimidating to friendly. Shot with a skeleton crew in the early days of the pandemic, this project was our first taste of “the new normal” of production. The final piece was distributed as a paid campaign on Facebook and Instagram.

When rolling out their new “send a life” feature in the hit game Toon Blast, Peak Games approached us with their concept for Little Joe. We were excited to bring the character to life, and worked with their team to shape a script and story that could quickly turn from intimidating to friendly. Shot with a skeleton crew in the early days of the pandemic, this project was our first taste of “the new normal” of production. The final piece was distributed as a paid campaign on Facebook and Instagram.