As part the rollout of the all new Yahoo Mail app, we were approached by the branded content team at Jellysmack to create high end content for their campaign with Yahoo. The result was three distinct pieces, each crafted for different channels with distinct audiences. We maintained the established structure of the each channel’s videos, but elevated the production value to fit with the aesthetics of a world-class company like Yahoo.

Shooting and turning around this campaign on a tight timeline meant we needed to move quickly. After touring countless on-location options, we decided we needed the flexibility of a studio. Each set was built in-studio with adjoining walls in order to quickly move between the videos over a two day shoot.